Independent
Engagements with Dropbox, Target, Toptal, Capital One, Citigroup, Box and others. Grew Median from $500K to $4M ARR in 8 months.
I grow companies. Aerospace engineer by training, marketer by trade, and I still write the code when a marketing problem needs it.
Aerospace engineering degree, an MBA, and four NTSB investigations at JetBlue before I ever ran a campaign. I treat a funnel like a system: instrument it, find the failure, fix the cause.
When the tool I need does not exist, I build it. I ship my own apps and code the fixes for my own marketing problems instead of waiting on a roadmap.
Built and led a 12-person marketing team, ran agencies across six markets, and worked alongside product, UX and sales. Growth only compounds when the team does.
Two ways to start, both free. Pick whichever suits how you work.
A live call. Bring your funnel, your numbers or your ad account, and leave with the two or three things I would fix first.
Request a timeNo call needed. Send me the problem and the context, and I reply with a written or recorded teardown.
From a first marketing hire building from zero to scaling a brand past $150M. Every role, with the number that mattered.
Engagements with Dropbox, Target, Toptal, Capital One, Citigroup, Box and others. Grew Median from $500K to $4M ARR in 8 months.
First marketer. Built the function and the B2B go-to-market from zero for CFO and CTO buyers in fintech and payments.
Took Frame and Calendar into Australia, Canada, the UK, EU and Singapore with localized paid, email and retail programs.
Combined ARR from $5.2M to $35M. Managed $7M+ in annual ad spend and built a 12-person team.
Revenue from $25M to $150M. The #1-selling probiotic on Amazon four years running. Launched into Target stores.
Close rate from 3% to 6.5%. LinkedIn ads to $10K a month, profitably, within 3 months. Led the rebrand.
Organic traffic from 100K to 2M monthly visitors. Email revenue doubled to $100K a month in 6 months.
White-hat link acquisition programs across the UK, Australia, Germany and Canada.
Route optimization and structural engineering. Contributed to 4 NTSB investigations.
I am a maker by nature. At work that means I open an editor instead of writing a ticket. Off the clock it means apps built for fun, sourdough, hand-carved spoons and teaching what I have learned.
My free time goes to learning new skills. The medium changes. The habit of making something with my own hands does not.
The playbooks I run on client work and my own products, written as skill files any AI agent can follow. Each one comes with copy-paste prompts, worked examples, a scoring rubric and helper scripts.
Find out whether AI assistants mention you when buyers ask about your category, see which sources they cite instead, and fix the gaps on your site and around the web.
Pick a low-competition keyword with many long-tail variants, build the product or page set around it, and generate one genuinely useful page per entity from your own data.
Work out what competitors do to grow from public files and public data: hidden landing pages, new pages in their sitemaps, long-running ads, pricing changes, and the keywords and pages you are missing.
Show up where buyers research before they buy: community threads that already rank for 'best X', and video searches like 'X honest review' and 'X vs Y'. Done in the open, with real help and disclosed affiliation.
A one-hour weekly routine on Search Console data: push pages sitting in positions 4 to 20, rewrite titles with low click-through, add internal links, and refresh facts on pages that already rank.
A two-pass edit that strips the patterns that make AI-written text read as AI: inflated words, stock phrases, formula structures and even rhythm. Keeps every fact and the writer's tone.
Turn a pile of your own past writing into a voice profile and a drafting loop that gets measurably closer to how you write, tracked by how much you edit each draft.
A review pass for AI-written app code and interface copy: catch type escapes, swallowed errors and leftover debug code, then cut UI text down with a deletion ladder and keep the design system consistent.
Find and rank the problems your target customers already complain about in public, with real quotes, before you build anything.
Put a promise in front of real people before you build: a mockup, a one-page offer, daily short videos and a way to sign up or pay a deposit. Let the numbers pick the idea.
Before a launch, send 5 agent personas through your product in a real browser, from landing page to first success. Get one ranked list of where people get stuck, fix it, and rerun.
Build a small, accurate list of the right companies and people from public sources, add a reason to contact each one, clean and score it, and hand it to outreach.
Set up separate sending domains, authenticate and warm them, write short signal-based emails, send at low per-inbox caps, and run a weekly review on replies, bounces and complaints, inside the law.
Find people who say in public that they need what you offer, or that a competing tool lets them down, and reach them honestly: helpful public replies first, disclosed affiliation, and one-to-one messages only where the platform and the person allow it.
Turn one strong idea or a few voice notes into a month of posts across formats, using patterns from your own best posts, with you approving everything before it goes out.
Study long-running ads in public ad libraries to find angles that last, turn them into your own briefs, and run a daily health check that flags ads to pause, refresh or scale, with you approving every budget change.
Put a landing page or ad through readability checks, three skeptical buyer personas, an objection gauntlet and a friction audit, then rewrite and repeat until it clears a set score.
Test growth channels one at a time on a fixed cadence with a written hypothesis, a budget and a kill line, count your own hours as cost, and go deep on the one that pays. Includes creator tests and an honest review prompt for apps.
Generate many variants of a thumbnail, hook or ad, pretest them cheaply with small ad budgets or built-in platform tests, change one thing at a time, and only call a winner when the numbers are big enough.
I post new workflows on LinkedIn first.
I planned to design aircraft. I ended up launching brands. The path between the two ran through six countries on four continents: India, Malaysia, the UK, the US, Chile and Portugal.
B.S. in Aerospace Engineering, then an MBA at the same school.
Route optimization, structural engineering and four NTSB investigations. Where I learned to find root causes under pressure.
SEO at Grammarly, then email and SEO at TaxJar.
Three years taking a probiotic brand from $25M to $150M and building the team that did it.
Co-founded and still help run the DTC e-commerce brand portfolio at The Jumbo Shop, a private equity firm.
Led Skylight into six markets, then built Checkbook.io marketing from zero.
Consulting for growth-stage companies and shipping my own apps on the side.
Three good reasons to write. Pick the one that fits.
Project or long-term. Paid, SEO, lifecycle, international expansion, or building the function from zero.
Head of Growth or Marketing roles where I own the number and build the team.
Founders, operators, fellow engineers turned marketers. I like comparing notes.
Suggest a few times that work for you and tell me what to look at. I'll reply with a calendar invite for one of them.
No call needed. Describe what's going on, attach anything useful, and I'll reply with a written or recorded teardown.